Ground Pros — I'm Not a Coach

April 2025. While the Booster workbook and workshops were taking shape, something else happened. Something that showed me who I actually am.

A trades business. Bodenprofis38. Flooring installers from the Gifhorn/Wolfsburg region in Germany. Skilled craftsmen. Full order books. But: Zero systems.

No website that actually works. No lead qualification. No automation. Customers come through MyHammer — Germany's version of HomeAdvisor — and ask blunt price questions. No budget, no plan, no clue what they actually want.

I looked at it and saw the bottlenecks within minutes.

"I'm Not a Coach"

During one of my ChatGPT sessions, I wrote a sentence that changed everything:

"I don't want to be a coach. I've never seen myself that way. I'm highly analytical and I spot bottlenecks faster than most people."

That was the moment. Not a coach. Not a consultant. An analyst who sees bottlenecks and builds systems.

That's exactly what I did for the Bodenprofis.

What I Found

460 MyHammer inquiries. Maybe 20% usable. The rest: price shoppers, time wasters, people who want 75m² of commercial flooring for €500.

No CRM. No follow-up process. No referral strategy. No content. No owned lead source. Completely dependent on portals.

The business worked — but only because the craftsmen are good. Not because the system is good. The exact same problem I see with coaches.

What I Built

In 4 weeks I turned the entire operation inside out:

• Website rebuilt — From a digital business card to a lead generation machine. Quiz + form for pre-qualification.
• Chatbot "Ben" — WhatsApp widget that pre-qualifies inquiries. What type of flooring? How many square meters? Budget? Before a human picks up the phone, Ben already knows if it's worth the call.
• Referral partner strategy — Instead of waiting on MyHammer: proactively reaching out to architects, planning offices, and site managers. Long-term partnerships instead of one-off inquiries.
• CRM + automations — Tags, email sequences, follow-ups. No lead falls through the cracks.
• Content strategy — SEO articles, before/after projects, review strategy. Owned leads instead of portal dependency.
• Exit from MyHammer — "I want to get off all portals eventually. What ideas do you have?" That was the core question. The answer: Own channels. Own leads. Own control.

Vinyl flooring drives the most revenue — Pareto principle. So I focused everything on that instead of optimizing for 15 different flooring types.

The Equity Model

Here's where it gets interesting. I didn't do this as a freelancer. Not as a consultant. Not for a flat fee.

Virtual equity model. Revenue share.

The deal: I build the complete systems. CRM, website, chatbot, automations, content, lead generation. I invest my time and my knowledge. In return, I get a percentage of the revenue growth.

No risk for the tradesman — he pays nothing if it doesn't work. Full risk for me — I only earn if revenue goes up.

Hormozi would say: "We want profit, not revenue." That was the exact focus.

I wrote 3 versions of the equity agreement. 189 messages just for the contract. Every clause thought through. Worst-case scenarios stress-tested. IP rights, tool costs, data access, termination rules. PandaDoc for the digital signature.

Why I'm Telling You This

Because the Bodenprofis are proof that the Booster approach works regardless of industry.

Coaches	Offer is unclear → Booster finds the bottleneck
Real estate	Agents misread the market → Website sells for €105k above asking
Trades	Dependent on portals → own systems, own leads

Same core. Same blind spot. Different industry.

And every time the same pattern: I walk in, see in minutes what others miss for months, build a system that runs without me, and take a share of the result.

The Numbers

• 460+ MyHammer inquiries analyzed
• 426 ChatGPT messages for the blueprint
• 460 messages for the MyHammer exit strategy
• 189 messages just for the equity agreement
• 1 chatbot (Ben) for WhatsApp qualification
• 10–12 hours/week invested
• €0 fixed cost for the tradesman

What I Learned

The most valuable skill I have isn't marketing. It's pattern recognition. The ability to look into a business and see within minutes what's broken. That's what the Booster automates. What the house sale website proved. And what I turned into a business model for the first time with the Bodenprofis.

I'm not a coach. I'm someone who makes blind spots visible. Sometimes for coaches. Sometimes for tradesmen. Sometimes for myself.