How I make blind spots visible —
and document everything publicly.

Name: The Making of Booster
Author: Alex Reisch

Alex Reisch — Solo founder, Paphos, Cyprus. Sold a house for €105k above market value — without an agent. Building AI diagnostics that make blind spots visible.

Below you'll find my journal, my products, and a free analysis that shows in 5 minutes what's really holding you back.

23 Chapters · ~85 Min reading time · All real

Products

Free5 minutes

Business Diagnosis

Find your blind spot. AI-powered, anonymous, instant.

Case StudyReal Estate · 8 min

+€105k above market value — no agent

How I sold my house for €105k more than 3 professionals said was possible.

Case StudyTrades · 5 min

460 leads → own lead system

Trades business rebuilt in 4 weeks. On revenue share.

Get what I don't publish

The uncut version of every chapter. Real numbers once a month. No fluff.

011. Jan. 20255 Minlebenbuild-in-public

Before It All Began

Born in Kyrgyzstan. Raised in Germany. Failed as an electrician. Failed as a founder. And still never stopped searching.

021. Feb. 20254 Minbuild-in-publicerkenntnis

I Don't Know My Own Audience

February 2025. After years as a coaching consultant, the embarrassing realization: I've been working on the wrong problem myself.

0315. Feb. 20253 Minbuild-in-publicprodukt

80 Pages That Changed Everything

Workshops with coaches. Stefan says "mind-blowing insights." Tom runs it three times. Then Henning drops the one sentence that changes everything.

0424. Feb. 20252 Minbuild-in-publicprodukt

Booster v2 — The Upgrade

Version 1 was raw. Version 2 was a system. Auto-routing, deeper prompts, checklists. And still: 80 pages are still 80 pages.

0512. März 20254 Minbuild-in-publicmarketing

Start by Giving Her Flowers

My niece. The 5-second test. And the day I accidentally wrote the Booster Manifesto.

061. Apr. 20253 Minbuild-in-publictech

Your Reflection — The First AI Attempt

April 2025. I loaded the workbook into a Custom GPT. A radical mirror. The precursor to everything that followed.

0710. Apr. 20253 Minbuild-in-publicerkenntnis

10k in 60 Days — The Last Attempt

April 2025. Cold calls. Loom videos. Money-back plus €1,000 extra. The last desperate hype push before the silence hit.

0814. Apr. 20253 Minlebenburnout

The Silence

April 14, 2025. Last email. Last post. Then: 10 months of silence. What happens when you just stop.

0926. Apr. 20255 Minbuild-in-publicstrategie

Ground Pros — I'm Not a Coach

April 2025. A trades business. 460 MyHammer leads. Zero system. I walk in, tear everything apart, and rebuild it from scratch. On revenue share.

109. Mai 20255 Minlebenzypern

Sylvia Buys the Tickets

Stefan Rumi's birthday in Cyprus. I can't make up my mind. Then Sylvia makes the decision for me.

111. Juni 20253 Minlebenhausverkauf

Alexander Maly and the Photographs

A friend stops by to take photos. Asks what I'm planning. I say: selling the house, moving to Cyprus. He's shocked. Then he tells me a story.

1216. Juni 20253 Minlebenhausverkauf

These Are Your Beliefs, Not Mine

3 agents said 480k and 1 year. I said 585k and 3 months. Spoiler: I was right.

136. Sept. 20253 Minlebenzypern

10 Houses in 5 Days

September 2025. First trip to Cyprus with my wife. Stayed with a former client. Toured 10 houses. At number 8, we just knew: This is the one.

141. Nov. 20253 Minlebenzypern

6 Suitcases. 4 People.

October 31: Keys handed over. November 1: Cyprus. Everything we own fits in 6 bags.

1515. Nov. 20254 Minlebenburnout

Black Screen

First weeks in Cyprus. Laptop open. Screen on. And then: nothing.

1631. Dez. 20254 Minlebenzypern

The Yamaha

December 31, 2025. New Year's Eve. Everyone's buying champagne. I bought a YZ250F. The motorcycle that became my doctor.

1713. Jan. 20264 Minbuild-in-publicneustart

The Fingers Are Itching Again

10 weeks off. Then it comes back. Not as a plan. Not as a strategy. Just as an itch in your fingers.

1820. Feb. 20263 Minbuild-in-publictech

Why Claude and Not GPT

February 2026. I had a Custom GPT. It worked. But I wanted more. Control. Data. My own prompt. My own system.

198. März 20264 Minbuild-in-publictech

From 80 Pages to 5 Minutes

226 commits. 184 hours. 40 sessions. One person with AI building what used to take a team of five.

206. Apr. 202617 Minsentinelbuild-in-public

SENTINEL — The Nervous System Behind Booster

From 78% alert spam to an AI Chief of Staff running 67 things at once. Two bots, one brain, 17 tools. Built in one day. For €140/month.

2122. März 20263 Minbuild-in-publiczahlen

Day 39

March 22, 2026. System built. $0 in revenue. $10k+ invested. And that's perfectly okay.

2223. März 20265 Minbuild-in-publiczahlen

What It Really Cost

Every euro. Every hour. What this project has consumed — and why I keep going.

2323. März 20263 Minbuild-in-publicstrategie

The Vision — Why I'm Building a System That Runs Without Me

Your old model: time for money. Your new one: a system that runs while you sleep — and scales without you.

How I make blind spots visible —and document everything publicly.