10k in 60 Days — The Last Attempt

I had a battle plan. That's what the document was actually called.

The Battle Plan

"Battle Plan: 10k in 60 Days." Cold call scripts. Cold email templates. Loom video scripts. Everything designed to call coaches and tell them: I'll get you to 10k/month in 60 days.

The guarantee? Money back. Plus €1,000 extra for your time.

Sounds aggressive. It was.

The Scripts

"Hey [Name], you're a coach — working 1:1, doing everything yourself, making 3-8k… but staying below your potential. Why? Because your business doesn't have a system — it has patchwork."

I had Loom video templates: 45 seconds, personalized, straight to the point. "I looked at your website and I'll show you in 45 seconds what jumped out at me immediately."

The irony? The script was good. The 45-second diagnosis — that's EXACTLY what the Booster chatbot does today. Except back then I would have done it manually. For every single client. Via Loom video.

Why It Never Went Live

I wrote the scripts. Prepared the templates. Formulated the guarantee. Everything was ready.

And then I didn't do it.

Not because I was afraid. Because I realized: I was empty. Five days on Workbook v1. Then v2. Then v3. Workshops. Emails. Custom GPT. And now cold calls on top of that?

My body said: Stop. And this time I listened.

On April 14, 2025, I wrote the last email. Ran the last workshop. Published the last post.

And then: silence.

The Numbers Up to This Point

• 3 versions of the workbook (v1, v2, v3)
• 11 emails to the list
• 6 community posts
• 2 live workshops (with Henning)
• 1 Custom GPT ("Your Reflection")
• ~200 hours of work in 2 months
• €0 revenue from the Booster itself
• Result: A product that works — but in a format nobody finishes

What I Learned

Hustle is no substitute for clarity. I had invested 200 hours, built 3 versions, written 11 emails, run 2 workshops — and earned not a single cent. Not because the product was bad. Because I was so busy building that I never stopped to ask: Is this the right path?

Sometimes stopping is the most productive thing you can do.