# 10k in 60 Days — The Last Attempt

> April 2025. Cold calls. Loom videos. Money-back plus €1,000 extra. The last desperate hype push before the silence hit.

Chapter 7 of The Open Book — Alexander Reisch / Booster
Canonical: https://alexreisch.com/story/the-last-attempt
Published: 2025-04-10

I had a battle plan. That's what the document was actually called.

## The Battle Plan

"Battle Plan: 10k in 60 Days." Cold call scripts. Cold email templates. Loom video scripts. Everything designed to call coaches and tell them: I'll get you to 10k/month in 60 days.

The guarantee? **Money back. Plus €1,000 extra for your time.**

Sounds aggressive. It was.

## The Scripts

> "Hey [Name], you're a coach — working 1:1, doing everything yourself, making 3-8k… but staying below your potential. Why? Because your business doesn't have a system — it has patchwork."

I had Loom video templates: 45 seconds, personalized, straight to the point. "I looked at your website and I'll show you in 45 seconds what jumped out at me immediately."

The irony? The script was good. The 45-second diagnosis — that's EXACTLY what the Booster chatbot does today. Except back then I would have done it manually. For every single client. Via Loom video.

## Why It Never Went Live

I wrote the scripts. Prepared the templates. Formulated the guarantee. Everything was ready.

And then I didn't do it.

Not because I was afraid. Because I realized: **I was empty.** Five days on Workbook v1. Then v2. Then v3. Workshops. Emails. Custom GPT. And now cold calls on top of that?

My body said: Stop. And this time I listened.

On April 14, 2025, I wrote the last email. Ran the last workshop. Published the last post.

And then: silence.

## The Numbers Up to This Point

- **3 versions** of the workbook (v1, v2, v3)
- **11 emails** to the list
- **6 community posts**
- **2 live workshops** (with Henning)
- **1 Custom GPT** ("Your Reflection")
- **~200 hours** of work in 2 months
- **€0 revenue** from the Booster itself
- **Result:** A product that works — but in a format nobody finishes

## What I Learned

**Hustle is no substitute for clarity.** I had invested 200 hours, built 3 versions, written 11 emails, run 2 workshops — and earned not a single cent. Not because the product was bad. Because I was so busy building that I never stopped to ask: Is this the right path?

Sometimes stopping is the most productive thing you can do.

> **What this means for you:** Are you confusing being busy with making progress? 200 hours of work feels productive. But if after 200 hours you don't have a single paying customer, you haven't been working — you've been keeping yourself busy. The difference: work produces results. Busyness produces the feeling of results.